Why it worked
The video effectively integrates product promotion into a relatable fitness routine, using multiple Legion products to support the creator's workout. The "paid partnership" disclosure and the on-screen text with a discount code clearly signal the promotional intent while the creator's genuine engagement with the products makes it a soft sell.
Summary
The creator showcases a workout routine, consuming various Legion supplement products like pre-workout, creatine gummies, and energy drinks throughout. The video highlights the creator's fitness activities, including leg presses, squats, dumbbell rows, and bicep curls, interspersed with product consumption and a final shot of him cleaning gym equipment.