Whats that smell?

The creator uses exaggerated reactions and relatable gym-related metaphors to create an engaging and humorous hook. The mention of a supplement brand with a discount code and a clear call to action for coaching taps into the audience's interest in fitness and self-improvement.

The creator reacts dramatically to a strong smell, likening it to the "gains and glory" and "hard work" of the gym, implying it's a positive, motivating scent associated with achieving fitness goals. The video also mentions Legion Supplements with a discount code and a call to action for coaching.