I DID

@naominnoel

728.6K followers · usually 5.7K views a post

Views

380.2K

Likes

669

Comments

4

Shares

6

SoundTikTok sound · original sound - naominnoel

Promoted product

Hwahae

Download 화해 (대한민국 1등 뷰티 앱) by Hwahae Global Inc. on the App Store. See screenshots, ratings and reviews, user tips, and more apps like 화해 (대한민국 1등 뷰티 앱).

Why it worked

The video taps into a common frustration with skincare products not working as expected, offering a practical solution through a relatable discovery process. The creator's genuine surprise and the app's clear utility make it highly shareable.

Summary

The creator expresses surprise that their favorite skincare product is not compatible with their skin type, discovering this through the Hwahae app. The app analyzes entered products against skin type to provide personalized compatibility scores.

Structure

1Expressing shock about skincare incompatibility
2Discovering the Hwahae app
3Explaining the skin match feature
4Showing personalized match scores
5

Original caption

#koreanskincare #kbeauty @hwahae.global

More from @naominnoel

Product placement

Hwahae: Acts - it is a website/app that analyzes skincare products for compatibility with a user's skin type. Its interface is operated, and it generates a personalized match score. Removing it would change the video's content. Hwahae.global: Appears - it is the TikTok handle for the Hwahae app, likely a watermark or tag. Removing it would not change the video's content.

Call to action

I'll leave the link down below for you to check yourself today too!

On-screen text

I DID MY FAVOURITE SKINCARE PRODUCT DOES NOT GO VERY WELL WITH LIKE WHAT? I'VE BEEN USING THIS FOR MONTHS I FOUND THIS OUT BECAUSE OF THE HWAHAE WEBSITE. THEY HAVE THIS SKIN MATCH FEATURE WHERE YOU ENTER THE PRODUCTS YOU ACTUALLY USE AT YOUR SKIN TYPE AND IT GENERATES A PERSONALISED MATCH SCORE FOR EACH ONE, SHOWING HOW WELL IT FITS YOUR SKIN RATHER THAN IT'S JUST AVERAGE I'LL LEAVE THE LINK DOWN BELOW FOR YOU TO CHECK YOURSELF TODAY TOO!

Transcript

I did not expect this. My favourite skincare product does not go very well with like what? I've been using this for months. I found this out because of the Hwahae website. They have this skin match feature where you enter the products you actually use at your skin type and it generates a personalised match score for each one, showing how well it fits your skin rather than it's just average. I'll leave the link down below for you to check yourself today too!