Why it worked
The video taps into a relatable and humorous observation about generational differences in the workplace, specifically concerning work hours and perceived work ethic. The use of relatable scenarios and a lighthearted tone likely contributed to its shareability.
Summary
The video humorously questions why interns at SideShift are showing up at 11:30 AM, with one intern explaining they had a doctor's appointment and another stating they were cleaning the apartment until 3:30 AM. The video implies a relaxed work culture or a generational difference in work habits.
Structure
- 1Interns arriving late
- 2Questioning the late arrival
- 3Excuses for being late
- 4Observing other employees arriving
- 5Concluding interns are 'built different'
Product placement
SideShift (company name, appears on screen and is spoken) - The company where the interns work. Removing it would change the context of the video. SideShift App (app name, appears on screen) - The app developed by SideShift. Removing it would change the context of the video.
On-screen text
MSHQ
MOVERSANDSHAKERSHQ
@moversandshakershq
SideShift interns showing up
at 11:30 AM
WHAT ARE
GETTING HERE LATE DUDE
I LIKE WHAT ARE YOU DOING
IT'S LIKE IT'S
I WENT TO A
DOCTOR'S APPOINTMENT AND
GOT F***ING LIKE
HARRANGUED
HARRANGUED AND TOLD MY HEART DOESN'T WORK
TWO HOURS THIS MORNING
AND I'M STILL HERE
LET'S SEE YOU
LET'S SEE YOU WAKE UP AT 10:30
EVEN WHICH IS LATE
THAT'S A LATE TIME
WHAT ARE YOU DOING
WHAT ARE YOU DOING AFTER YOU LIKE
ARE YOU GOING TO
ARE YOU GOING TO LIKE ARE YOU GOING FOR A RUN
LIKE WHAT WHAT COULD YOU BE DOING
LIKE WHAT WHAT COULD YOU BE DOING
FROM 10:30 TO 11:30
THAT DOESN'T ALLOW YOU TO
GET ON THE TRAIN
THEY
THEY CAN'T BE SHOWING UP AT F***ING 11:30
WE WERE CLEANING
AND WE
CLEANING UP THE APARTMENT TILL WHAT 5:00 AM
LIKE 3:30
I WOKE UP AT LIKE 8
I WAS LIKE STILL DEAD
SO I JUST
YOU SAID F*** IT I DON'T NEED TO GO TO MY JOB
I'LL JUST GO BACK TO BED
Is 11:30 AM the new 9:00 AM?