I'm making my entire company live together for two months.

@doubleemt

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SoundTikTok sound · Walking Around - Instrumental Version

Promoted product

Virioashbyhq.com

Ashby’s all-in-one recruiting software consolidates your ATS, Analytics, Scheduling, and CRM

5 videos

Why it worked

The video leverages the 'hacker house' trend and the controversial topic of work-life balance to create high engagement and curiosity about the startup's progress.

Summary

A startup founder documents his team's experience living together in a 'hacker house' to accelerate work on their company. He defends the intense 13-hour work days as necessary for building a generational company.

Structure

1Introduction to the hacker house concept
2Justification of the intense work culture
3Breakdown of startup expenses
4Highlighting team bonding moments

Original caption

work life balance more like work life integration and harmony amirite 😇😇😇 #startupgrind #techstartup #startuplife #worklifebalanced #hackerhouse

More from @doubleemt

Product placement

The video promotes the founder's company, Virio, by showcasing the team's intense work culture and dedication, which is linked to the company's job board in the bio.

On-screen text

I'M MAKING MY ENTIRE COMPANY LIVE TOGETHER FOR TWO MONTHS. CALL US CRAZY LIVE, SLEEP, BREATHE, WORK TOXIC WORK LIFE BALANCE 7 DAYS A WEEK 2,000 ON FOOD 6 ON RENT 3,000 ON HARDWARE GENERATIONAL COMPANY 13 HOUR DAYS LOOK HOW CUTE THE TEAM IS GETTING INTO THEIR FIRST WAYMO END OF MAY

Transcript

I'm making my entire company live together for two months. Call us crazy, but my co-founder and I believe in a good old-fashioned hacker house, and we flew the entire team in to live, sleep, breathe, work. And I don't want to hear anything about toxic work-life balance, like this is very common for pre-seed companies in SaaS to do seven days a week in person. It's been two weeks in, and so far we've spent like 2,000 on food, six on rent, and about 3,000 on hardware. We have some really aggressive goals we're trying to hit, and building a generational company requires doing things that other companies are not willing to do, like working 13-hour days. Also, look how cute the team is getting into their first Waymo. Anyway, stay tuned to see if my employees hate me by the end of May.