my investments

The video likely resonated with viewers interested in makeup and beauty by showcasing a curated collection, presented as 'investments.' This framing taps into the aspirational aspect of collecting beauty products and appeals to the 'haul' culture prevalent on platforms like TikTok.

The video shows a person opening drawers filled with makeup products. The text overlay "my investments" suggests that the makeup is considered a valuable collection.

The video prominently displays a large collection of makeup products, including foundations, lipsticks, and other cosmetics, organized in drawers. The caption mentions "makeup", "makeuphaul", and "sephorahaul", indicating the products are likely from Sephora or similar beauty retailers.