Why it worked
The video taps into a niche community of luxury bag enthusiasts by highlighting a specific, potentially quirky, detail about a coveted item. The "noise" serves as an inside joke or a point of discussion that resonates with owners of older models, encouraging engagement and sharing within that community.
Summary
The creator showcases a red Chanel 25 bag, highlighting a specific "noise" it makes, which they imply is unique to older versions. They then show a pink version of the same bag, demonstrating the same "noise".