Why it worked
The video uses a "Get Ready With Me" (GRWM) format, which is highly popular on TikTok for its relatable and engaging nature. The creator showcases a variety of well-known beauty products, appealing to a wide audience interested in makeup tutorials and product reviews.
Summary
The creator demonstrates a full face of makeup application, starting with foundation and concealer, then moving on to contour, blush, eyeshadow, eyeliner, and lipstick. The video showcases various beauty products used in the process, culminating in a finished look.