Why it worked
The video leverages the popular 'get ready with me' format, which is highly engaging on TikTok. By linking all products in the bio, it caters to viewer interest in recreating the look, driving traffic to the creator's affiliate links.
Summary
The creator demonstrates a full face of makeup using various products. The video showcases the application of foundation, concealer, bronzer, blush, eyebrow products, mascara, lip liner, and lip gloss, concluding with a setting spray.
Product placement
SKIN1004 US (appears, does not act, removing it would not change what happens in the video); milkmakeup (appears, does not act, removing it would not change what happens in the video); M·A·C Cosmetics (appears, does not act, removing it would not change what happens in the video); DIBSBEAUTY (appears, does not act, removing it would not change what happens in the video); Maybelline NY (appears, does not act, removing it would not change what happens in the video); Physicians Formula (appears, does not act, removing it would not change what happens in the video); NARS Cosmetics (appears, does not act, removing it would not change what happens in the video); Anastasia Beverly Hills (appears, does not act, removing it would not change what happens in the video); Kosas (appears, does not act, removing it would not change what happens in the video); Morphe Cosmetics (appears, does not act, removing it would not change what happens in the video); etudeofficial (appears, does not act, removing it would not change what happens in the video); Haus Labs (appears, does not act, removing it would not change what happens in the video); linktr.ee (appears, does not act, removing it would not change what happens in the video)