Why it worked
The video effectively uses a soft-sell approach by demonstrating the product's application and benefits directly on the creator's face, appealing to common skincare concerns like wrinkles and dark under-eyes.
Summary
The video showcases the Numbuzin No.9 Eye Cream, highlighting its ingredients Retinal and NAD+ for brightening hyperpigmentation and improving elasticity. It demonstrates the application of the cream to the under-eye area, emphasizing its benefits for reducing wrinkles and dark circles.