Lewis Hamilton

@jggl_official

106.1K followers · usually 24.0K views a post

Views

75.1K

Likes

224

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0

Shares

2

Why it worked

The video leverages the popularity of Formula 1 drivers to gain attention. By associating these athletes with the JGGL brand, it aims to create a sense of cool and desirability for the product.

Summary

The video showcases Formula 1 drivers Lewis Hamilton, Charles Leclerc, Max Verstappen, and Andrea Kimi Antonelli. The creator, jggl_official, asks if Andrea Kimi Antonelli knows JGGL, implying a connection.

Structure

1Introduction of Lewis Hamilton
2Introduction of Charles Leclerc
3Introduction of Max Verstappen
4Introduction of Andrea Kimi Antonelli
5Creator asks if Antonelli knows JGGL

Product placement

JGGL: it is a music social network where every moment can become a soundtrack. It appears as a logo at the end of the video. Removing it would not change what happens in the video.