Charles Leclerc at the PUMA Milan Event

@hypebeast

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Why it worked

The video leverages the star power of Charles Leclerc and the aspirational nature of motorsport and fashion brands like PUMA and Ferrari. By blending personal anecdotes with product showcases, it creates a relatable and engaging narrative that appeals to fans of both racing and streetwear.

Summary

Charles Leclerc discusses his connection to music and how it helps him manage the pressure of racing. He shares his favorite cars, the Ferrari F40 and 812 Competizione Aperta, and reflects on meeting Michael Schumacher as a child. Leclerc also talks about PUMA's involvement in merging fashion with motorsport, highlighting the brand's collections and his appreciation for items that evoke the past.

Structure

1Introduction and music preferences
2Favorite cars and childhood memories
3PUMA's role in motorsport fashion

Original caption

We caught up with Charles Leclerc and PUMA at the END. clothing store in Milan ahead of F1 Monza.

More from @hypebeast

Product placement

PUMA: APPEARS - a logo on Charles Leclerc's shirt and on a jacket and shoes. Removing it would not change what happens in the video. HP: APPEARS - a logo on Charles Leclerc's shirt and on a jacket and shoes. Removing it would not change what happens in the video. Shell: APPEARS - a logo on Charles Leclerc's shirt and on a jacket and shoes. Removing it would not change what happens in the video. IBM: APPEARS - a logo on Charles Leclerc's shirt. Removing it would not change what happens in the video. Ferrari: APPEARS - a logo on Charles Leclerc's shirt, on a jacket, on shoes, and on hats. Removing it would not change what happens in the video. UniCredit: APPEARS - a logo on Charles Leclerc's shirt and on a jacket. Removing it would not change what happens in the video. Te(va): APPEARS - a logo on Charles Leclerc's shirt and on a jacket. Removing it would not change what happens in the video. F40: ACTS - a picture of a Ferrari F40 is shown. Removing it would change what happens in the video. 812 Competizione Aperta: ACTS - a picture of a Ferrari 812 Competizione Aperta is shown. Removing it would change what happens in the video. Michael Schumacher: APPEARS - a picture of Michael Schumacher is shown. Removing it would not change what happens in the video. Hypebeast: APPEARS - a logo on the screen at the end. Removing it would not change what happens in the video.

On-screen text

Charles Leclerc at the PUMA Milan Event F40 Competizione Aperta. PUMA is doing of that. It's really cool involved in the vision of some of the collections and trying to worlds together. I think the hat really cool. I like those items that remind me of the past. I was lucky enough to be able to meet Michael when I was five years old. was testing right next to my suit. Sometimes I either need a song to hype me up, or sometimes I actually calm myself down because just a lot of I actually like to listen to my It helps me to disconnect from is around. But then if I myself up, maybe 'Highway to Hell' just to make sure I'm fully on it the helmet. HYPEBEAST

Transcript

Sometimes I either need a song to hype me up, or sometimes I actually calm myself down because just a lot of I actually like to listen to my It helps me to disconnect from is around. But then if I myself up, maybe 'Highway to Hell' just to make sure I'm fully on it the helmet. Hey, I'm Charles Leclerc and I'm here with Hypebeast at the PUMA event. F40 is my dream car, and the 812 Competizione Aperta. So one modern, one older car. I remember when I was five, six, seven years old, I watched Formula 1 and there was not much fashion merging with motorsport. PUMA is doing of that. It's really cool involved in the vision of some of the collections and trying to worlds together. I think the hat really cool. I like those items that remind me of the past. I was lucky enough to be able to meet Michael when I was five years old. was testing right next to my suit. I was testing right next to my suit. Sometimes I either need a song to hype me up, or sometimes I actually calm myself down because just a lot of I actually like to listen to my It helps me to disconnect from is around. But then if I myself up, maybe 'Highway to Hell' just to make sure I'm fully on it the helmet.