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Guys, did you know where Koreans go for skincare? The pharmacy. But it's not your typical pharmacy. It's all about personalized skincare. Welcome to Optima Wellness Museum pharmacy, Sinsa branch. Before picking any products for your skin concerns, you first start by checking your skin condition on a tablet. Then you bring your results to a pharmacist and they recommend products tailored to your skin concerns. For acne-prone & sensitive skin, they first introduced me to UIQ. It focuses on calming irritation and cooling down the skin when it feels hot or inflamed. And this HEVEBLUE mask, meant to help strengthen & repair the skin barrier. As my skin gets drier, more prone to fine lines, they recommended Dr. LIENJANG for lifting & wrinkle care. Finally, they introduced me to their inner beauty supplement. You can even get a product just by following them on Instagram. They also have a Wash Zone where you can actually try things out for yourself, from cleansers to skincare, before deciding what to get. Honestly, the whole space doesn't feel like a pharmacy at all. It's more like a curated art gallery. So, if you're in Korea, instead of trying random places and wasting time and money, this is honestly where I'd come to figure out my skincare, once and for all.