"Your face looks so wet & sticky..."

@dongzik_skin

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286

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SoundTikTok sound · EMPIRE - Slowed

Promoted product

MUMUKI

Why it worked

The video effectively uses a common skincare concern ("wet & sticky" skin) and promises a desirable outcome ("glass skin") within a short, achievable timeframe (7 days). The step-by-step demonstration with clear product applications and ingredient highlights makes the routine easy to follow and visually appealing, encouraging viewers to try the MUMUKI products.

Summary

The video demonstrates a 7-day skincare routine using MUMUKI products to achieve "glass skin." It shows the application of various products including a bubble mask, ampoule, and cream, highlighting key ingredients and their benefits over the days. The creator shows a "before" and "after" comparison, showcasing the improved skin texture and glow.

Structure

1Introduction to the problem of "wet & sticky" skin
2Demonstration of MUMUKI products and the 7-day routine
3Application of bubble mask, ampoule, and cream on Day 1
4Application of ampoule and cream on subsequent days with increasing ingredient concentrations

Original caption

After 2 weeks of using Banana BDRN, my dry skin turned into glowing skin. #kbeauty #mumuki #bdrn #skincareroutine #glassskin

More from @dongzik_skin

Product placement

MUMUKI (skincare brand): ACTS - its products are used in a skincare routine to achieve glass skin. Removing it would change what happens in the video. MUMUKI BDRN bubble mask: ACTS - used as part of the skincare routine. Removing it would change what happens in the video. MUMUKI BDRN ampoule: ACTS - used as part of the skincare routine. Removing it would change what happens in the video. MUMUKI BDRN cream: ACTS - used as part of the skincare routine. Removing it would change what happens in the video. PDRN (Polydeoxyribonucleotide): ACTS - mentioned as an ingredient in the products, implying its function in skincare. Removing it would change the understanding of the product's efficacy. 500Da Hydrolyzed Collagen: ACTS - mentioned as an ingredient in the product, implying its function in skincare. Removing it would change the understanding of the product's efficacy. 10,000 PPM Panthenol: ACTS - mentioned as an ingredient in the product, implying its function in skincare. Removing it would change the understanding of the product's efficacy. 10 Layer Hyaluronic Acid: ACTS - mentioned as an ingredient in the product, implying its function in skincare. Removing it would change the understanding of the product's efficacy.

On-screen text

"Your face looks so wet & sticky..." How to get glass skin in 7 days Day 1 BDRN bubble mask Day 1 BDRN ampoule Day 1 BDRN cream Day 2 2x deeper than PDRN Day 3 2x deeper than PDRN Day 4 100,000 PPM BDRN Complex Day 5 500Da Hydrolyzed Collagen Day 6 10,000 PPM Panthenol Day 7 10 Layer Hyaluronic Acid before: me, now: MUMUKI MUMUKI