Excuse me,

@hardknockswomen

93.6K followers · usually 23.0K views a post

Views

126.2K

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9.5K

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Promoted product

Hard Knocks Women

HighLevel + Hard Knocks Women

Why it worked

The video uses a native mention of the founder's business and her journey, framed within a broader initiative ('Hard Knocks Women') that aims to inspire other women. This approach leverages storytelling and relatable challenges to engage the audience, making the promotion feel organic rather than overtly salesy.

Summary

The founder of a lip brand shares her journey of starting her business 22 years ago, facing challenges as a woman in a male-dominated industry, and the importance of making a good product and trusting one's intuition. She advises aspiring entrepreneurs to be clear about their 'why' and to take the leap of faith.

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Transcript, structure and on-screen text

6 beats, a 442-word transcript and 134 lines of on-screen text — the parts you need to write your own version.

Original caption

@Sara Happ spent 20 years building one of the beauty industry’s most recognizable 💄 lip brands before ultimately leaving the company she founded. She shares lessons on starting from her kitchen in her twenties, being taken seriously as a CEO, and the founder-investor relationships that can shape (and sometimes change) a company. #entrepreneur #beauty #business #womeninbusiness #success founder