Why it worked
The video likely resonated due to its relatable commentary on the generational wealth gap and the increasing cost of living, presented in a visually engaging, text-heavy format that is easily digestible on social media.
Summary
The video displays a "1981 Cost of Living" chart, contrasting the prices of housing, income, cars, rent, tuition, movie tickets, gasoline, and postage stamps from that year. It juxtaposes this historical data with a common boomer sentiment about younger generations needing to "work a little harder."
Structure
- 1Boomer's advice to work harder
- 21981 Cost of Living chart displayed
- 3Items listed: New House, Average Income, New Car
- 4Items listed: Average Rent, Harvard Tuition, Movie Ticket
- 5Items listed: Gasoline, Postage Stamp
On-screen text
Boomer: "Have you tried
working a little harder?"
1981 Cost of Living
LIVING
New House
$65,000
Average Income
$21,000 per year
New Car
$7,500
Average Rent
$240 per month
Tuition to Harvard University
$4,300 per year
Movie Ticket
$3
Gasoline
$1.35 per gallon
United States Postage Stamp
20c each