POV: Self-employed buyers trying to buy a $1.5M house after showing just $13,500 in profit on their taxes

@nateloans

53.2K followers · usually 5.2K views a post

Views

468.2K

Likes

17.0K

Comments

250

Shares

3.1K

SoundTikTok sound · original sound - nateloans

Promoted product

Nateloansnateloans.com

Tired of mortgage call centers? Talk directly with Nate Moghadam — FHA, VA, Conventional, Jumbo & Non-QM loans in 14 states. NMLS #906770.

6 videos

Why it worked

The video uses a highly recognizable, aggressive meme to deliver a relatable pain point for a specific niche audience, immediately establishing the creator's professional expertise and value proposition.

Summary

The creator uses a meme format to highlight a common financial mistake made by self-employed individuals when applying for a mortgage. He positions himself as the expert lender who can navigate these complexities for potential homebuyers.

Structure

1Identify the common tax-filing mistake of self-employed buyers
2Use a popular movie meme to illustrate the frustration of loan denial
3Establish authority as a loan officer
4

Original caption

Business owner math: make $200k, tell the IRS you made $13,500, then ask the lender why you can’t buy a $1.5M house . . . #mortgage #mortgagetips #selfemployed #firsttimehomebuyer

More from @nateloans

Product placement

Nateloans (a) acts as the service provider offering mortgage advice and loan services; the creator is a loan officer whose professional services are the subject of the video. Removing the branding would change the video from a professional pitch to a generic meme.