Why it worked
Leveraging the anticipation for a new season of a popular reality TV show, the creator uses a "confessional look" as a hook to subtly promote clothing items available through a linked e-commerce platform.
Summary
Heather Dubrow, a cast member of Real Housewives of Orange County, shares a "confessional look" for the upcoming season premiere. She showcases two dresses, one from SKIMS and another from MESHKI, both of which are available through her ShopMy link.
Structure
- 1Introduces upcoming season of RHOC
- 2Shows off "confessional look"
- 3Highlights two dresses
- 4Provides link to purchase dresses
Product placement
SKIMS: acts - clothing brand, appears as a tag on a dress. Removing it would change the description of the dress. MESHKI: acts - clothing brand, appears as a tag on a dress. Removing it would change the description of the dress. ShopMy: acts - e-commerce platform, linked in the caption. Removing it would change where viewers can find the linked items. Bravo: appears - TV network logo, mentioned in the caption. Removing it would not change what happens in the video. RHOC: appears - TV show name, mentioned in the caption. Removing it would not change what happens in the video.