First confessional look UNLOCKED 🔓 RHOC Season 20 starts in TOMORROW 🍊🍊💃🏻💃🏻💃🏻

@heatherdubrow

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ShopMyhttps://linktr.ee/heatherdubrow5 ↗

Why it worked

Leveraging the anticipation for a new season of a popular reality TV show, the creator uses a "confessional look" as a hook to subtly promote clothing items available through a linked e-commerce platform.

Summary

Heather Dubrow, a cast member of Real Housewives of Orange County, shares a "confessional look" for the upcoming season premiere. She showcases two dresses, one from SKIMS and another from MESHKI, both of which are available through her ShopMy link.

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Transcript, structure and on-screen text

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Original caption

First confessional look UNLOCKED 🔓 RHOC Season 20 starts in TOMORROW 🍊🍊💃🏻💃🏻💃🏻 Dress 1: @SKIMS Dress 2: @MESHKI Both linked on my ShopMy ! #RHOC #rhocseason20 #realhousewivesoforangecounty #britneyspearstransition #bravotv @Bravo