So Paige Paul wore this dress to the Carbone wedding last week and I fell in love with it.

@claire.chapey

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SoundTikTok sound · original sound - dessarassam

Promoted product

Revolverevolve.com

Revolve is an online clothing retailer that sells various fashion items and operates an ambassador program that provides participants with monthly clothing credit for sharing links.

7 videos6 creators

Why it worked

The video leverages the 'dupe' trend by positioning an affordable item against a high-end celebrity-worn piece, creating immediate value for viewers looking for accessible fashion.

Summary

The creator showcases a dress she purchased from Revolve, comparing its style to a more expensive Tom Ford dress worn by Paige Lorenze. She highlights the affordability and quality of the dress as a dupe.

Structure

1Introduction of the inspiration dress
2Comparison to the expensive original
3Reveal of the affordable alternative
4

Original caption

In @paige lorenze we trust 🤍 I believe it comes in black too! @Revolve #revolvehaul #revolve #revolvedress #paigelorenze #tryonhaul

More from @claire.chapey

Product placement

Revolve: (a) ACTS — the creator states she found the dress on this platform, and it is the destination for the purchase. Removing it would change the video as it identifies the source of the product. Tom Ford: (a) ACTS — the creator compares the dress she is wearing to a Tom Ford dress worn by Paige Lorenze. It serves as the benchmark for the style.

On-screen text

Paige Lorenze wore this dress to the Carbone wedding last week and I fell in love with it. But that one's Tom Ford, so I started looking for something kind of in a similar vibe, but a little less expensive. And I found this one on Revolve for under $100. Now it's not Tom Ford, but it's pretty darn sexy and cute and soft and definitely has a similar vibe. Try and tell me this isn't like, kind of similar. It comes with a belt and everything. It's really perfect.

Transcript

So Paige Paul wore this dress to the Carbone wedding last week and I fell in love with it. But that one's Tom Ford, so I started looking for something kind of in a similar vibe, but a little less expensive. And I found this one on Revolve for under $100. Now it's not Tom Ford, but it's pretty darn sexy and cute and soft and definitely has a similar vibe. Try and tell me this isn't like, kind of similar. It comes with a belt and everything. It's really perfect.