Why it worked
This video likely performed well due to its clear demonstration of a simple and effective hair styling hack. The visual nature of the tutorial, combined with the relatable problem of achieving curls, makes it highly shareable and engaging for users looking for beauty tips.
Summary
The video demonstrates a hair curling technique using a spray product. The creator twists sections of wet hair and then uses a hairdryer to set the curls, finishing with a spray to hold the style.
Structure
- 1Twisting wet hair into sections
- 2Drying the twisted sections with a hairdryer
- 3Applying hairspray
- 4Styling the curls
Product placement
OLLIN STYLE VOLUME SPRAY SEA SALT - ACTS: This is a hair product that is sprayed onto the hair to help style and hold curls. Removing it would change the outcome of the hairstyle. It is promotional because it is used to achieve the final hairstyle. It appears to be a real product. It is the subject of the video.