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35.0Talking HeadHow-To hookCreator Economy
Hook
Alix Earle hair tutorial
@juliaperfetto
315.5K followers · usually 8.2K views a post
Views
279.8K
Likes
25.3K
Comments
76
Shares
186
Promoted product
Color Wow Hair Style on Steroids spray
Why it worked
The video leverages a popular influencer's aesthetic and a common beauty tutorial format, making it relatable and aspirational for viewers interested in achieving a similar hairstyle.
Summary
The creator demonstrates a hair curling tutorial inspired by Alix Earle, using a curling iron and hairspray to achieve voluminous waves. She explains her technique and shows the final result.
Structure
- 1Introduction and inspiration
- 2Curling the hair
- 3Applying hairspray for volume
- 4Finishing touches and final look
Product placement
Color Wow Hair Style on Steroids spray (ACTS - used to spray hair for volume, removing it would change the result); IGK Hair Headliner spray (ACTS - used to spray hair for volume, removing it would change the result); Bellami Hair 1.5” curling iron (ACTS - used to curl hair, removing it would change the result)
Original caption
I did this on freshly washed + blow dried hair so hers turned out waaaay more voluminous Products used: @Color Wow Hair style on steroids spray @IGK Hair headliner spray @Bellamihair 1.5” curling iron #curlingiron #tutorial
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