For some odd reason, when I filled up my squeeze tube and squeezed the gloss out,

@baciamilips

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SoundTikTok sound · Comedy Scenes - Comical, stupid, odd, lovely (Drumless)(1441321)

Promoted product

BYCIAM lip gloss

Why it worked

The video taps into a common frustration with product defects, creating relatable content. The creator's initial struggle and eventual success build suspense and provide a satisfying resolution, making the product's functionality desirable.

Summary

The creator demonstrates a problem with a lip gloss tube where the applicator repeatedly pops out. After trying a few times and noticing a faulty part, they try one last time and the product finally works correctly.

Structure

1Demonstrates lip gloss tube issue
2Tries again with less product
3Suspects faulty tubes
4Notices a specific part is stuck
5Tries one last time
6

Original caption

I thought I was gonna have to cancel the restock 😅 #foryoupage #lipgloss

More from @baciamilips

Product placement

BYCIAM (appears) - the brand name on the lip gloss tube. Removing it would not change what happens in the video.

Call to action

Restock is September 5th 12pm pst

On-screen text

For some odd reason, when I filled up my squeeze tube and squeezed the gloss out, the applicator popped out. So then I filled up another squeeze tube, but filled it up less, and still the same thing happened. At this point I'm thinking that these tubes are just faulty and not good. When I put the cap on and took it off to try it again, I noticed that that little Silver thing stayed right there. So I tried one more time to see if this would make a difference. And it did, thank goodness.

Transcript

For some odd reason, when I filled up my squeeze tube and squeezed the gloss out, the applicator popped out. So then I filled up another squeeze tube, but filled it up less, and still the same thing happened. At this point I'm thinking that these tubes are just faulty and not good. When I put the cap on and took it off to try it again, I noticed that that little Silver thing stayed right there. So I tried one more time to see if this would make a difference. And it did, thank goodness.