Why it worked
The creator provides a detailed, step-by-step hair care routine using readily available products, which is highly valuable for viewers with similar hair concerns. The use of clear on-screen text and visually appealing product shots makes the information easy to digest and follow.
Summary
This TikTok slideshow showcases a comprehensive hair care routine for healing bleached hair, featuring a variety of products from brands like OGX, Pantene, L'Oreal Paris, and Dove. The creator highlights each product's specific use and benefits, emphasizing their effectiveness in repairing damage, reducing shedding, and improving hair softness and strength.
Structure
- 1Introduction of hair care routine for bleached hair
- 2Pre-shower treatments (scalp serum, oil)
- 3Pre-shampoo and clarifying shampoo
- 4Bond repair shampoo and conditioner
- 5Post-shampoo rinse and heat protectant
- 6Bonus hair mask
Product placement
OGX Bond Protein Repair Heat Protect Spray: ACTS - it is used as a post-shower heat protectant, making hair smooth and strong. Removing it would change the hair care routine. OGX is the brand. Pantene Pro-V Abundant Strength Daily Scalp & Root Serum: ACTS - it is used as a pre-shower scalp serum and is credited with minimizing shedding. Removing it would change the hair care routine. Pantene is the brand. OGX Coconut Miracle Oil Penetrating Hair Oil: ACTS - it is used as a pre-shower oil applied to hair ends. Removing it would change the hair care routine. OGX is the brand. L'Oreal Paris EverPure Sulfate-Free Bond Repair+ Pre-Shampoo Treatment: ACTS - it is used as a pre-shampoo treatment to repair hair bonds and make hair soft. Removing it would change the hair care routine. L'Oreal Paris is the brand. L'Oreal Paris EverPure Sulfate-Free Color Care System Clarifying Shampoo: ACTS - it is used as a clarifying shampoo to clean the scalp. Removing it would change the hair care routine. L'Oreal Paris is the brand. L'Oreal Paris EverPure Sulfate-Free Color Care System Bond Repair Shampoo: ACTS - it is used as a shampoo to repair hair bonds and reduce breakage. Removing it would change the hair care routine. L'Oreal Paris is the brand. L'Oreal Elvive 8 Second Wonder Water Lamellar Rinse Out: ACTS - it is used as a post-shampoo rinse for smoother hair. Removing it would change the hair care routine. L'Oreal is the brand. L'Oreal Paris EverPure Sulfate-Free Bond Repair+ Conditioner: ACTS - it is used as a conditioner to help with breakage from bleaching hair. Removing it would change the hair care routine. L'Oreal Paris is the brand. Dove 10-in-1 Serum Mask Intensive Repair: ACTS - it is used as a weekly hair mask for quick and effective repair. Removing it would change the hair care routine. Dove is the brand.