don't bleach your hair

@via..li

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SoundTikTok sound · original sound - via..li

Promoted product

Dr. Groot

2 videos2 creators

Why it worked

The video effectively uses a relatable problem (hair damage from bleaching) and presents a clear solution with specific product recommendations, leveraging the creator's personal experience and the product's claim as a top-rated Korean haircare brand.

Summary

The creator advises against bleaching hair due to damage and showcases Dr. Groot's Scalp Revitalizing Solution and Hair Thickening Shampoo as effective treatments for restoring hair health and promoting thickness. The video demonstrates the application of these products and highlights their benefits for damaged and thinning hair.

Structure

1Warning against bleaching hair
2Showcasing damaged hair
3Introducing Dr. Groot Scalp Revitalizing Solution
4Demonstrating the solution's application

Original caption

will always ALWAYS go back to my OG 😛🩵 i wish i could’ve told my college self this existed 🤧 @Dr. Groot Hair #drgrootpartner #drgroot #amazonfinds #koreanhaircare #haircare

More from @via..li

Product placement

Dr. Groot (Scalp Revitalizing Solution) ACTS - it is applied to the scalp as a hair treatment to make hair smooth and soft. Removing it would change the video's outcome. Dr. Groot (Hair Thickening Shampoo) ACTS - it is used to wash hair to make it thicker and fuller. Removing it would change the video's outcome.

On-screen text

don't bleach your hair hair now bleached from the roots to the tip 5 times LOL Dr. Groot SCALP REVITALIZING SOLUTION ?? Dr. Groot SCALP REVITALIZING SOLUTION MIRACLE IN SHOWER TREATMENT Dr. Groot Miracle In Shower Treatment applied onto the roots to have smooth hair Dr. Groot Miracle In Shower Treatment applied onto the roots to have smooth hair apply the treatment to your scalp (healthy scalp = fuller hair) Dr. Groot Hair Thickening Shampoo good for repairing breakage and that's on Korea's #1 haircare brand for hair thickening

Transcript

Don't do it. Don't bleach your hair because genuinely my hair was so fried that literally nothing would fix my hair, okay? And I want to put you guys, that's actually crazy. Where is the name? This is a miracle in shower treatment, okay? I'm pretty sure this is what it is. My hair would not bend like this, okay? Back then it would just stick straight up because of how damaged it was. To have very smooth hair. You need to take care of your scalp, especially because I bleached my hair from the roots to the tip. I lost a bit of hair because my scalp was very irritated. Apply the treatment to your scalp and rinse it after 5 seconds, okay? Because when you rinse this treatment out, it's just gonna travel all the way to the tip of your hair and your hair is going to become so, so, so soft. Because this was so good, I decided to try out their hair thickening shampoo. This is really good for those of you guys who want thicker, fuller looking hair. And that's on Korea's #1 haircare brand for hair thickening. It's such a full circle moment because I found these on Amazon and Amazon Prime days coming up. So if any of you guys want to try it, this is your moment.