Why it worked
The video taps into the popular trend of finding affordable "dupes" or surprisingly good quality products at discount retailers, appealing to viewers looking for budget-friendly beauty options.
Summary
The creator highlights affordable perfume options found at Five Below, specifically mentioning the "Serena & Lilah" perfume and noting that it surprisingly doesn't smell bad. The video showcases various perfumes available in the store.
Structure
- 1Introduction to Five Below perfume section
- 2Highlighting "Serena & Lilah" perfume
- 3Creator's reaction to the scent
- 4Showcasing other perfumes available
Product placement
Five Below (store): APPEARS - a store name is visible on signage and implied by the video's context. Removing it would change the context of the video. SERENA & LILAH (perfume): ACTS - a perfume bottle is shown and handled by the creator, implying it is being considered for purchase or use. Removing it would change the focus of the video. SWEET TREAT (perfume): APPEARS - a perfume bottle is visible on the shelf. Removing it would not change the video's focus. BROOKLYN LOVE (perfume): APPEARS - a perfume bottle is visible on the shelf. Removing it would not change the video's focus. SO VERY SEXY (perfume): APPEARS - a perfume bottle is visible on the shelf. Removing it would not change the video's focus. CARAMEL MEL (perfume): APPEARS - a perfume bottle is visible on the shelf. Removing it would not change the video's focus. JULIES IN THE SUN (perfume): APPEARS - a perfume bottle is visible on the shelf. Removing it would not change the video's focus. ROMEO AND JULIET (perfume): APPEARS - a perfume box is visible on the shelf. Removing it would not change the video's focus.