a perfumetok hot take

Greetings Perfumetok. Y'all can get mad at me if you want, but it has to be said. Leaking a brand's launch is so disrespectful. I'm sure all of us have seen it one time or another. There's literal pages dedicated to leaking launches. And while I can resonate with the anticipation and excitement of knowing there's a new perfume launch coming soon, I would never leak that information. The amount of time, effort, energy that goes into planning for an entire campaign, just to see somebody leak these fragrances under it, it always says 'contains AI generated material'. Definitely let me know what you think about this, because I know I'm not the only one. It's ironic that the majority of Perfumetok has agreed that we don't want to see AI in campaigns. We don't want to see AI in the perfume space. But when we have real people coming together to make a real campaign, they're spending money, they're creating outfits, they're curating all these things, it's not respected and it's leaked. The even crazier thing is when I see the posts that are leaking these fragrances, under it, it always says 'contains AI generated material'.