VIRAL VIDEO APPEARS TO SHOW TESLA DRIVER ASLEEP BEHIND THE WHEEL

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Why it worked

The video tapped into a widespread fascination and concern surrounding Tesla's Autopilot and Full Self-Driving capabilities, creating a viral sensation due to the inherent danger and controversy depicted.

Summary

A viral video appears to show a Tesla driver asleep behind the wheel while driving on a highway. The video captures the driver with their eyes closed and head resting back, raising concerns about the safety of autonomous driving features.

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Original caption

A viral Facebook video reportedly shows a woman asleep behind the wheel of a Tesla while driving on the highway. Electrek editor in chief Fred Lambert believes the large sunglasses she was wearing may have fooled Tesla's driver-monitoring camera. Video: Carleigh King / Facebook