Tesla's new Roadster does a “kickflip”

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SoundTikTok sound · original sound - verge

Why it worked

The video features a high-production, visually striking stunt involving a highly anticipated vehicle, leveraging the novelty of the 'kickflip' to drive engagement.

Summary

The Verge reports on a video released by Tesla showing the new Roadster performing a "kickflip" maneuver. Elon Musk comments on the stunt and confirms the vehicle will be a production car.

Structure

1Tesla Roadster performs a kickflip
2Commentary on the stunt
3Confirmation of production status

Product placement

Tesla (a) ACTS — the video demonstrates the Tesla Roadster performing a "kickflip" maneuver; removing the brand would change the video as it is the subject of the news report.

On-screen text

NEWS. TESLA Tesla's new Roadster does a “kickflip” SOURCE: TESLA

Transcript

I mean I've seen a lot of things, but I've never seen that before. Tony Hawk would be proud. We call that the kickflip. Yeah. I think we could have cleared more than our whole fleet. Yeah, we can go, we can go further. Like, this will be an actual car that's on the roads.