Here's What Works on Each Platform

In my little tiny team, I have 137 people whose full-time job is to look at the analytics, both quant and qual, of what the news feed is doing for all seven platforms. You know, how do we do it? We look at quantitative and qualitative data. We analyze absolutely everything. If you look carefully at this post, at this post, we're literally looking at the colors of the word 'they'. You then go into it, we're paying attention to what the first words are, should we be using this new feature? Drop an emoji in a note if you get it. Notes, right? Then looking at the actualized reach. Then I may look at something like this one right here, image, very clear. This one I bet you did well. Sure enough, look at this number. The reason I did that is I know right now and my company knows that images are reaching a higher propensity of new users than videos. The reason I did that is I know right now and my company knows that images are reaching a higher propensity of new users than videos.