The video provides actionable, low-friction advice from a high-authority figure in the marketing space, using a counter-intuitive approach that feels accessible to creators of all sizes.
Summary
Gary Vaynerchuk explains a strategy for content creators to secure brand deals by proactively reaching out to brands they already use. He suggests sending direct messages with photos of the products to get the attention of brand managers.
Structure
1Identify the problem of waiting for brand deals
2Explain the strategy of DMing brands you already use
3Provide a specific example of how to execute the DM
4Explain why this strategy works for brand managers
5Predict the outcome of consistent effort
On-screen text
How To Get Brand Deals Without Waiting For Them
Transcript
Literally, DMing every single brand that you have in your house and saying, hey, Twizzlers, just wanted you to know, the family loves your stuff. Hey, Head & Shoulders, just want you to know. Like, you would be stunned if you literally just started with everything your family uses and just say like, big fans. If you want to get real fancy, like if you pour yourself a bowl of fucking Cheerios and take a photo and DM them, like, you have 700,000 followers on Instagram, it's going to catch the attention of brand managers and agencies. You will see unlimited deals in six months.
Original caption
The DM that gets brands to notice you #garyvee #branddeals #influencermarketing #contentcreator #creatoreconomy #socialmediastrategy #howtogetbranddeals #sponsorship #ugc #contentcreatortips #marketingmindset #instagramgrowth #creatortips #brandpartnership #dmstrategy #organicgrowth #influencer #socialmediatips #entrepreneur #sidehustle
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