If he only hadn't gone for that sandwich

The video leverages a dramatic historical event and a 'what if' scenario to create intrigue. The use of impactful historical imagery and a concise, thought-provoking caption taps into curiosity about pivotal moments in history and the role of chance.

The video uses historical images to depict the events leading up to Archduke Franz Ferdinand's assassination, suggesting that a simple decision, like going for a sandwich, could have altered history. It shows various scenes from World War I and the moments surrounding the assassination.