Newbie marketer làm proposal

The video effectively breaks down a complex marketing proposal into understandable steps, showcasing a clear process from market research to campaign execution, which resonates with viewers interested in practical marketing strategies.

This video presents a marketing proposal for MoMo's "pay later" service, focusing on its application for medical expenses. The proposal was developed by students, demonstrating a thorough analysis of the market, target audience, and competitive landscape, leading to a comprehensive communication plan.