What we looking at right here is

@fogfo_looney

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SoundTikTok sound · Sustained Overtones

Promoted product

Patreon

Why it worked

The video leverages a trending topic (Gucci Mane robbery video) and a celebrity discussion to drive viewers to the podcast's Patreon for exclusive content, using a native mention of the platform as a call to action.

Summary

This clip from the "It's Up There Podcast" features a discussion about a video involving Pooh Shiesty and Gucci Mane. The speaker, Big Loon, explains that the recording was not just for content but potentially to establish a record, implying a more serious context than initially perceived. The video also touches on the podcast's business decisions regarding its artists.

Structure

1Introduction of the video and context
2Discussion of the recording's purpose
3Big Loon's business decisions regarding artists
4Explanation of Pooh Shiesty's actions and Gucci Mane's reaction
5Promotional outro for Patreon

Product placement

It's Up There Podcast (ACTS - it is the name of the podcast being promoted, and the video is a clip from it. Removing it would change what happens in the video) Gucci Mane (APPEARS - mentioned as the subject of the story, but not acted upon in this clip. Removing it would change what happens in the video) Pooh Shiesty (ACTS - mentioned as the person who recorded the video, and his actions are the subject of the story. Removing it would change what happens in the video) Patreon (ACTS - it is the platform where the full content is available, and the video is promoting joining it. Removing it would change what happens in the video)

Original caption

😳 Loon Explains Why Pooh Shiesty Recorded the Gucci Mane Robbery | It’s up there podcast #guccimane #poohshiesty #loon #fypシ゚viral Everybody keeps talking about the alleged Gucci Mane robbery video. Loon is asking the bigger question: Why was it recorded in the first place? Because according to Loon, that camera wasn’t just there for content. It was there because Pooh Shiesty needed Gucci on record saying the paperwork was done. That changes the whole way you look at the video. In the room, it may have felt like leverage. In court, it looks like evidence. Loon breaks down why Pooh may have thought recording Gucci would protect him, why the release from 1017 mattered so much, and how a move meant to prove one thing may have ended up proving something completely different. This is the part of the story most people are missing. Full breakdown out now on It’s Up There. Go watch it.

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Transcript

What we looking at right here is Big 30 is the one recording the video. So according to the federal documents, Big 30 was holding the phone. Now Big 30, if you holding the phone, you ain't posting to get the nigga with the gun. Of course, Pooh Shiesty is making this video why? Because Gucci has a reputation and a history of dropping people via video. So I wanted to make this announcement on 1017 yesterday, but I seen like my statement, my PNL, you know, with all of my artists, you know, it's almost like a whole bunch of shake up in this whole shit show in the industry right now. But when I look at my PNL and me being a businessman, I think that I'm gonna have to release all of my artists and then let them, you know, let them take that challenge elsewhere. So today, you know, I already reached out to all of my artists, you know, from the lawyers and whatever, and let them know that they're free to take that challenge elsewhere. And I'm still looking for new talent to pair up with, you know, and then pull and food. And that's why I'm gonna put my focus on. So I got the contract, but I need you to do that little thing you be doing for everybody else. So I need you to say that right quick. Nah, nigga, say it. First of all, they ain't hit him. He supposed to been hit off the rip, so he don't got that kind of attitude. To be honest, I don't like Gucci attitude with that chop on him. If I was Pooh Shiesty, he really got the kind of attitude. Like, damn, this what y'all doing? And then out of the clear blue sky, you hear Pooh Shiesty say, yeah, real nigga ain't never did no police shit or nothing. As Pooh Shiesty kind of scared. But he's trying to establish a moral contract. Gucci ain't giving him no energy though. See, they supposed to hit him. You got to hit him and threaten him and shit, then he really showing you whatever you saying. Man, I'm just trying to get out of here. I ain't on none of this shit you talking about, man. That's the type of vibe he really have and towards the guy. He don't even got control of the situation. You know what I'm saying? Y'all pull to walk to the corner. You ain't gonna get the nigga with the gun. You and him gonna go into the corner. Hey, you ain't gonna get the nigga with the gun. But just to do it, they rush him, they scared. They ain't think it was gonna come to this. But it's here. Or they might have thought he'll be more scared or more docile. But he really is kind of trying to push his way out the room. He ain't that motherfucker. He ain't that motherfucker.