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All breakouts
Louis Tomlinson Concert Merch
6.0Silent UGCOther hook
Hook
Louis Tomlinson Concert MSG (7/8)
@john_cavanagh
3.1K followers · usually 367 views a post
Views
2.2K
Likes
184
Comments
27
Shares
1
Selling · Ecom Product
Why it worked
The video taps into fan culture by showcasing concert merchandise, a popular topic for fans. The "haul" format is engaging, and the use of popular music and relevant hashtags increases discoverability.
Summary
The video showcases merchandise purchased at a Louis Tomlinson concert at Madison Square Garden. It displays various items, including t-shirts and a hoodie, with tour-specific designs.
Structure
- 1Showing concert venue and a merch bag
- 2Displaying a black t-shirt with a red logo
- 3Displaying a cream-colored hoodie with MSG graphics
- 4Showing the back of a black t-shirt with tour dates
- 5Showing the front of a yellow t-shirt with text
- 6Showing the back of the yellow t-shirt with a sun graphic
- 7Showing the back of another black t-shirt with NYC graphics
Product placement
Original caption
Merch was really cool! Congrats on selling out MSG, @Louis Tomlinson 👏 #fyp #louistomlinson #1D #merchhaul #madisonsquaregarden
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