I'm so sorry, but I paid for you to see this TikTok.

@john_cavanagh

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SoundTikTok sound · original sound - crowescauldrons

Promoted product

Riddler Rabbit Makes a Friendhttp://BuildingBraveKids.MyShopify.com ↗

Why it worked

The creator uses a humorous and self-aware approach by admitting they paid for the viewer's attention, which disarms the audience and makes the subsequent soft-sell of their book more palatable. The relatable theme of anxiety for children also likely resonates with a broad audience.

Summary

The creator apologizes for paying for the viewer's attention and introduces "Riddler Rabbit Makes a Friend," a children's picture book about anxiety and coping with fear. The book is available on Amazon and the creator's Shopify store.

Structure

1Creator apologizes for paying for viewer's attention
2Introduces the book "Riddler Rabbit Makes a Friend"
3Explains the book's themes of anxiety and bravery
4Mentions availability on Amazon and asks for support
5Announces a new book coming out in September

Product placement

The video prominently features the book "Riddler Rabbit Makes a Friend," with its cover shown and title displayed on screen. The creator also mentions it is available on Amazon and their own Shopify store.

Original caption

I’m so sorry, but I paid for you to see this TikTok. You are worth $30 so please hear me out 😂📚 🐰 Riddler Rabbit Makes a Friend follows a shy little rabbit as he faces first-day-of-school fears, learns healthy ways to cope with anxiety, and discovers that bravery isn’t about never being scared—it’s about taking the first step anyway 🩵 #fyp #TikTokPromote #trending #humor #childrensbook

More from @john_cavanagh

Call to action

Please check out this book and give it a chance. I would really, really appreciate it.

On-screen text

Riddler Rabbit Makes A FRIEND, A CHILDREN'S PICTURE BOOK ON ANXIETY AND DEALING WITH PANIC AND FEAR IN A HEALTHY SIMPLE WAY THAT CHILDREN CAN UNDERSTAND. IT IS AVAILABLE ON AMAZON. I WOULD REALLY, REALLY APPRECIATE IF YOU CHECK IT OUT. SELF PUBLISHED AUTHOR WHO COMPLETELY SELF FUNDED THIS PROJECT, AND IT'S A LOT. SO I WOULD REALLY APPRECIATE IF YOU COULD GIVE THIS BOOK A CHANCE. UM, AGAIN, REALLY, REALLY GOOD LESSONS TO BE AND, UH, CONSIDER I HAVE ANOTHER BOOK COMING OUT ON SEPTEMBER 1ST RIDDLER RABBIT TAKES A STAND. SO CHECK THIS OUT. CHECK MY NEW BOOK OUT IN SEPTEMBER.

Transcript

I'm so sorry, but I paid for you to see this TikTok. You are worth $30 so please hear me out 😂📚 🐰 Riddler Rabbit Makes a Friend follows a shy little rabbit as he faces first-day-of-school fears, learns healthy ways to cope with anxiety, and discovers that bravery isn’t about never being scared—it’s about taking the first step anyway 🩵 #fyp #TikTokPromote #trending #humor #childrensbook

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