UPDATE TO THE

@michellelynnlough

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SoundTikTok sound · Austin Powers Theme (Soul Bossa Nova)

Promoted product

Better Homes & Gardens (air freshener)

Why it worked

The creator taps into a common desire for a "luxury hotel scent" at home, creating a relatable "saga" that viewers want to follow. Her direct and honest negative review, coupled with a call for recommendations, encourages engagement and community participation.

Summary

The creator is providing an update on her "hotel smell saga," reviewing air fresheners from Better Homes & Gardens and Allswell. She states that these products did not work for her and are "trash," advising viewers not to buy them. She plans to return them to Walmart and hopes for a refund.

Structure

1Introduces update on "hotel smell saga"
2Reviews air fresheners, calling them trash
3States they don't work and she's tried everything
4Plans to return products to Walmart
5Expresses hope for a refund

Product placement

Allswell (diffuser oil): ACTS - it is the product being reviewed and discussed. Removing it would change the video. Better Homes & Gardens (air freshener): ACTS - it is the product being reviewed and discussed. Removing it would change the video. Amazon: APPEARS - it is where the product was purchased. Removing it would not change the video.

Original caption

🚨 Hotel Smell Saga Part 6 🏨✨ I finally gave up and returned them. If you’re chasing that luxury hotel scent, these just weren’t it for me. 😭 Save yourself the trial-and-error… or tell me what actually works! 👇 #hotelsmell #HomeFragrance #HomeTok #TikTokMadeMeBuyIt #betterhomeandgardens

More from @michellelynnlough

Call to action

Save yourself the trial-and-error… or tell me what actually works! 👇

On-screen text

UPDATE TO THE MAKE YOUR HOUSE HOTEL SAGA. THESE DON'T WORK EITHER. THESE ARE TRASH. I TRIED. I'VE TRIED EVERYTHING. THESE ARE JUNK. DON'T BUY THEM. A PART, I DON'T KNOW, 8 MILLION TO THIS WHERE I BOUGHT AND IT ACTUALLY SMELLS REALLY GOOD, WORK, BUT IT'S SO I'M GONNA SEE IF WALMART THESE BACK WITH, UM, THE TOPS OFF THEM, BECAUSE IF YOUR CRAP DON'T WORK, ME MY MONEY BACK. BUT WE'LL SEE IF CAPITALISM WINS TODAY, SO, YEAH.

Transcript

This is an update to the make your house smell like a hotel saga. These don't work either. These are trash. I tried. I've tried everything. These are junk. Don't buy them. A part, I don't know, 8 million to this where I bought and it actually smells really good, but it's diffuser oil. So I'm gonna see if Walmart these back with, um, the tops off them, because if your crap don't work, give me my money back. But we'll see if capitalism wins today. So, yeah.