OKAY, IF YOU

@michellelynnlough

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SoundTikTok sound · original sound - michellelynnlough

Promoted product

Calmoseptinecalmoseptine.com

Why it worked

The video effectively leverages the creator's professional background as a nurse to build trust and authority, while addressing a common and relatable problem for parents (diaper rash) with a practical, effective solution.

Summary

A nurse shares her go-to product for treating severe diaper rash and preventing skin breakdown: Calmoseptine ointment. She explains its benefits, high zinc content, and where to find it at local pharmacies.

Structure

1Introduction to diaper rash problem
2Nurse's professional experience and recommendation
3Introducing Calmoseptine and its benefits
4Explaining where to buy it and its ingredients
5

Original caption

Spicy diaper rash that looks like it hurts just to EXIST? 😭🌶️ Hospital-grade bed sore/barrier cream has been my secret weapon—and most parents don’t even know they can buy it without working in a hospital! I’m showing you exactly what to look for, where to get it, and how we use it to protect irritated skin. Save this for the next diaper rash emergency and tag a parent who needs it! 👶🏼🫶🏼 Always check with your child’s pediatrician for severe, blistering, bleeding, spreading, or persistent rashes. #diaperrashhack #MomHack #ParentingTips #BabyMustHaves #NewMomTips

More from @michellelynnlough

Product placement

Calmoseptine Ointment: This is a skin protectant that is used to prevent skin breakdown and bed sores on patients in the ICU. It is also used for diaper rash and hemorrhoids. It contains 20.6% zinc and 0.44% menthol. It is available at local pharmacies like Walmart. This product ACTS as a barrier cream. Removing it would change the video's topic. Walmart Pharmacy: This is a place where you can buy Calmoseptine. It merely APPEARS as a place to purchase the product. Removing it would not change what happens in the video.

Call to action

Go to Walmart pharmacy, your local chain pharmacy, ask for the brand, which is called Calmoseptine, or if they don't have this brand, do you guys have a barrier cream for bed sores that you keep behind the counter? And it's usually a good, thick zinc cream. Thank me later.

On-screen text

OKAY, IF YOU OF BABIES AND LITTLES, ARE IN THE DIAPER RASH STAGE, NURSE TIP FOR YOU. REASON I KNOW THIS IS BECAUSE I OF YEARS WORKING IN I ICU. AND THIS IS WHAT WE USE. SO IF YOU HAVE A BABY THAT HAS JUST RAGING DIAPER RASH OR YOU JUST THE ULTIMATE DIAPER CREAM, LOCAL PHARMACY. BRAND THAT WE USE. SO THIS IS COMOPSEPTINE. DO YOU KNOW WHAT THIS IS? WE WOULD USE IN I ICU. ON PATIENTS TO PREVENT SKIN BREAKDOWN AND BED SORES WHEN THEY WERE, LIKE, OR AN ELDERLY PEOPLE. SO THIS IS LIKE A. LOOK HOW MANY ALL OF THEM. ARE A LITTLE SO WE ARE STILL GOING THROUGH THIS. IT IS A REALLY HIGH ZINC. SO SHE IS, UH, 20.6% ZINC AND POINT FOUR FOUR % MENTHOL. AND I. THE CONSISTENCY OF THIS IS, LIKE, INSANE. LIKE, YOU CANNOT WASH THIS STUFF OFF. UM, SO WHEN THEY HAVE THOSE REALLY SPICY DIAPER RASHES THAT REALLY ACIDIC POOP, THIS IS THAT GIRL. HOW DO I GET THIS? GO TO WALMART PHARMACY, YOUR LOCAL CHAIN PHARMACY, ASK FOR THE BRAND, WHICH IS CALLED OR IF THEY DON'T HAVE THIS BRAND. DO YOU GUYS HAVE A BARRIER CREAM FOR BED SORES THAT YOU KEEP BEHIND THE COUNTER? AND IT'S USUALLY A GOOD, THICK ZINC CREAM, YOU, IT'S SO WHEN YOU HAVE BABIES THAT HAVE RAGING DIAPER RASH OR SUPER LOOSE, ACIDIC OR IF YOU HAVE REALLY SPICY DIARRHEA OR YOU'RE PREGNANT AND YOU HEMORRHOIDS. THIS. USE HER BECAUSE THAT MENTHOL COOLS, AND IT IS CHEF'S KISS. THANK ME LATER.

Transcript

Okay, if you are a mom of babies and littles, especially when they are in the diaper rash stage, I have a nurse tip for you. The only reason I know this is because I spent a lot of years working in ICU. And this is what we use. So if you have a baby that has just raging diaper rash, or you just want like, the ultimate diaper cream, go to your local pharmacy. This is the brand that we use. So this is Calmoseptine. Do you know what this is? We would use in ICU on patients to prevent skin breakdown and bed sores when they were, like, or an elderly people. So this is like a. Look how many of them. All of them. Are a little. So we are still going through this. It is a really high zinc. So she is, uh, 20.6% zinc and 0.44% menthol. And I, the consistency of this is, like, insane. Like, you cannot wash this stuff off. Um, so when they have those really spicy diaper rashes, that really acidic poop, this is that girl. How do I get this? Go to Walmart pharmacy, your local chain pharmacy, ask for the brand, which is called Calmoseptine. Or if they don't have this brand, do you guys have a barrier cream for bed sores that you keep behind the counter? And it's usually a good, thick zinc cream. And I'm telling you, it's so worth it when you have babies that have raging diaper rash or super loose, acidic poop. Or if you have really spicy diarrhea or you're pregnant and you have hemorrhoids. This. Use her because that menthol cools, and it is chef's kiss. Thank me later.