Is this what universal looks like?

@jackieaina

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Promoted product

Clinique Almost Lipstick in Black Honey

Why it worked

The video leverages the cult status of a universally flattering and iconic beauty product, demonstrating its subtle yet impactful effect and appealing to a wide audience through its 'almost lipstick' concept.

Summary

The creator showcases the Clinique Almost Lipstick in Black Honey, describing its sheer and lightweight formula as enhancing natural lip color. She highlights its versatility for both makeup and no-makeup looks, calling it a beauty icon.

Structure

1Introduction of the product
2Application and description of the formula
3Demonstration of its versatility
4Concluding remarks on its iconic status

Product placement

Clinique Almost Lipstick in Black Honey ACTS - it is applied to the lips, and its appearance and texture are described. Removing it would change what happens in the video. Ulta Beauty APPEARS - it is mentioned as a place to buy the product, but its interface is not operated and no visible result comes from it. Removing it would not change what happens in the video.

Original caption

Universally flattering yet entirely individual, @Clinique Almost Lipstick in Black Honey is not just a shade, it is a beauty icon. #CliniquePartner #BlackHoney @Ulta Beauty

More from @jackieaina

On-screen text

Universally flattering yet entirely individual, @Clinique Almost Lipstick in Black Honey is not just a shade, it is a beauty icon. #CliniquePartner #BlackHoney @Ulta Beauty

Transcript

Is this what universal looks like? This is the Clinique Almost Lipstick in the shade Black Honey. I like how they call it Almost Lipstick. This is a formula that's sheer and lightweight. It's like putting on lip conditioner with color. This is actually just enhancing my natural lip line. It looks so pretty. This is pretty with makeup, but also on no makeup makeup days when you want a little bit of sheer color. This is a formula that's sheer and lightweight. It's like putting on lip conditioner with color. This is actually just enhancing my natural lip line. It looks so pretty. This is pretty with makeup, but also on no makeup makeup days when you want a little bit of sheer color. This is just one color that millions of people still slay in. Even if they all look slightly different. Clinique Almost Lipstick in Black Honey is not just a universal shade. It's a beauty icon. Gotta go. Off to go look gorgeous. Bye.