#OlayPartner

@jackieaina

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Promoted product

Olay Regenerist Retinol24 Starter

Bring retinol into your routine with confidence. Olay Regenerist Retinol 24 Starter Night Repairing Lotion is made to help you start strong—featuring a starter level of Pro‑Retinol and a skin-feel designed for nightly use. This fragrance free lotion helps smooth and even texture, so skin looks and feels more refined ov

Why it worked

The video likely performed well due to the creator's established authority in the beauty space, her relatable approach to introducing a potent ingredient like retinol, and the clear demonstration of a product that addresses common concerns for new users.

Summary

The creator, Jackie Asamoah, shares her experience with Olay's Retinol24 Starter product, recommending it as a gentle entry point for those new to retinol. She demonstrates its application and highlights its fast absorption and fragrance-free formula, emphasizing a slow and steady approach to skincare.

Structure

1Introduction to retinol and its challenges
2Introducing Olay Retinol24 Starter as a gentle option
3Demonstrating product application and absorption

Original caption

Retinol does NOT have to be an extreme sport 😭 #OlayPartner If you’ve been wanting to add retinol to your routine but didn’t know where to start, the @Olay Skin Care Retinol24 Starter was made with first-time retinol users in mind. It’s their gentlest retinol formula and a great place to start before working your way up the Retinol24 lineup. What’s your biggest skincare goal right now? Tell me below 👀✨ #RetinolReveal #SkincareRoutine #RetinolRoutine

More from @jackieaina

Product placement

Olay Regenerist Retinol24 Starter (ACTS - The product is shown and discussed as a skincare product that can be applied to the face. Removing it would change the video's focus. Olay (APPEARS - The brand name is on the product itself. Removing it would not change what happens in the video, but would remove identification of the product.)

Call to action

What’s your biggest skincare goal right now? Tell me below

On-screen text

#OlayPartner

Transcript

Take this from someone who's been using retinol for like 10 years. It does not have to be an extreme sport. Why would you not crawl before you walk? You don't just jump straight into it. It's okay to practice skincare in steps, just like you would anything else. Olay, I'm so excited to be partnering with you guys again. When Olay sent me this product, I immediately knew the target demographic was. Someone who is newly incorporating a retinol in their skincare routine, doesn't want to overload their skin, doesn't want to do too much, but still wants the active ingredients and benefits of regularly incorporating retinol. This is one of the newest retinol 24 starter. I was already a fan of this line from Olay, but now that they came out with this Retinol 24 Starter, I'm like, I'm gonna need some snaps. I have melinated skin, so I will pretty much always have a retinol in my skincare routine. If you don't know where else to start, start here. I don't know if you saw how fast that absorbed, but I literally just used two pumps and patted that in and it immediately soaked into my skin. And it's also fragrance-free, which I think retinol should be fragrance-free. That's one of the few exceptions. And the Retinol 24 Night Cream is also a fan favorite in this household. So if you start feeling a little bit more comfortable, if you're loving the way that your skin is responding over time, then you can work your way up. In my opinion, that is one of the best skincare approaches you can take when you're trying to transform your skin. Slow and steady wins the race. You don't believe me, but you can look at the material. Olay, thank you for this. You did your big one for the texture girly, the dark spot girly, and the girls who want to overall improve the quality of their skin. I'm going to bed. Y'all be quiet on the creek and I'll see y'all in the next video.