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26.3Silent UGCBefore / After hookLifestyle
Hook
Needed a change 😌
@ashleysarvak
13.4K followers · usually 2.0K views a post
Views
52.2K
Likes
678
Comments
9
Shares
47
Why it worked
The video taps into the popular DIY and home renovation niche, showing a satisfying transformation of a common furniture item. The 'before and after' reveal, combined with the ease of the process, likely resonated with viewers looking for home improvement inspiration.
Summary
The video shows a person removing wood paneling from IKEA shoe cabinets, revealing the original white surface underneath. The cabinets are then shown redecorated with new hardware and styling, looking refreshed.
Structure
- 1Removing wood paneling from IKEA shoe cabinets
- 2Revealing the original white surface
- 3Cleaning and preparing the cabinets
- 4Adding new hardware and styling
- 5Showcasing the refreshed shoe cabinets
Product placement
IKEA shoe cabinets: these are furniture items that store shoes. They appear in the video as the subject of a DIY project. Removing them would change what happens in the video.
On-screen text
Needed a change 😌
Original caption
Just wait.. they came out SO pretty 🥹 DIY’d our ikea shoe cabinets a couple years ago and I just needed a change. I’m actually so surprised the wood paneling came off so easily! #ikea #ikeahack #shoecabinet #DIY #ikeadiy