the viral pumpkins are back in stock

@simplyjachome

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Views

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SoundTikTok sound · original sound - audreywethair

Why it worked

The video taps into the trend of seasonal decor, specifically highlighting 'viral' items that are in high demand, creating a sense of urgency and desirability for viewers interested in fall aesthetics.

Summary

The video shows shelves stocked with candles and decorative pumpkins at Hobby Lobby. It then transitions to a person placing several of these pumpkins into a shopping cart, and finally shows the pumpkins arranged as decor in a living room setting.

Structure

1Shelves of candles and pumpkins at Hobby Lobby
2Person selects pumpkins and places them in a cart
3Pumpkins are displayed as home decor

Product placement

Hobby Lobby: APPEARS - a store name, removing it would not change what happens in the video.

On-screen text

the viral pumpkins are back in stock at hobby lobby 🎃🤎

Original caption

i know it’s not fall yet but I just had to grab these viral pumpkin candles from hobby lobby because they sold out so fast last year!!!!!🎃🤎 #hobbylobby #falldecor #fallinspo #homeinspo #homedecor @Hobby Lobby