Why it worked
The post leverages the public interest in celebrity relationships and breakups, creating a sense of relatable drama and prompting engagement through a direct question to the viewer.
Summary
The first slide shows a close-up of two people with the text "What about...". The second slide is a screenshot of a news article with the headline "BREAKING: #IU And #LeeJongSuk Confirm Breakup" and the text "Us?"
Structure
- 1A question is posed
- 2A celebrity breakup is announced
- 3A question about the viewer's relationship is posed
On-screen text
What about...
BREAKING: #IU And #LeeJongSuk Confirm Breakup
soompi.com/article/185368...
Us?