And today I have a really cool one for you.

@cheesestorebeverlyhills

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SoundTikTok sound · original sound - cheesestorebeverlyhills

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Promoted product

Kirkham's Lancashire cheese

Award wining Raw milk Traditional Lancashire Cheese.

Why it worked

The video effectively showcases a unique and artisanal product with a clear demonstration of its quality and texture, appealing to food enthusiasts and creating a desire to experience it firsthand.

Summary

A cheesemonger from The Cheese Store of Beverly Hills showcases Kirkham's Lancashire cheese, a traditional, unpasteurized raw milk cheese. He describes its crumbly yet creamy texture and its flavor notes, recommending it to be paired with wine or cider.

Structure

1Introduction of Kirkham's Lancashire cheese
2Demonstration of cutting the cheese
3Description of texture and flavor
4Pairing suggestions
5

Original caption

our cheese of the day is Kirkham's Lancashire, by Graham Kirkham. Made in Lancashire, England. Known for its crumbly but creamy texture, this raw milk farmhouse is a must try! #cheesestoreofbeverlyhills #beverlyhills #cheesestore #cheesetok

More from @cheesestorebeverlyhills

Product placement

The Cheese Store of Bev. Hills (acts: is the name of the store where the video is filmed and the creator works, and is visible on the creator's apron. Removing it would not change what happens in the video, but it is a key identifier of the business.)

Call to action

come on down to the cheese store and have some

On-screen text

FOR THIS KIRKHAM'S LANCASHIRE IS KIRKHAM THE LAST CHEESE IT'S OLD AND RECIPE COOL RECIPE YOU JUST REALLY PASTE IT'S DELICATE SUPPLE AND DELICATE TRADITIONAL WRAPPED UNPASTEURIZED MILK 18 THESE HAVE TO REALLY WINE ALSO SALINITY CITRUS FROM REALLY CIDER AND SO

Transcript

And today I have a really cool one for you. This is Kirkham's Lancashire. This is Kirkham's Lancashire. This is Kirkham from Graham Kirkham, the last traditional Lancashire cheese. It's old and recipe cool recipe. You just really paste. It's delicate, supple and delicate. Traditional wrapped, unpasteurized milk. 18. These have to really wine. Also salinity, citrus from really cider. And so, come on down to the cheese store and have some.