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@cheesestorebeverlyhills — 16x breakout selling The Cheese Store of Beverly Hills | Overshot

15.9×Talking HeadPOV / Skit hookEcommerce

Hook

POV: You're getting cheese for your kids

@cheesestorebeverlyhills

461.5K followers · usually 116.1K views a post

Views

1.8M

Likes

143.6K

Comments

385

Shares

4.5K

SoundTikTok sound · original sound - cheesestorebeverlyhills

View velocity

+655.1K views over 32.7d · ~20.0K/day · 18 observations

Promoted product

The Cheese Store of Beverly Hillscheesestore.com

The Cheese Store of Beverly Hills offers a variety of cheeses, including Manchego, Parmigiano Reggiano, and Comte, with expert demonstrations and pairing suggestions.

Why it worked

The video effectively combines educational content about different types of cheese with visually appealing demonstrations of cutting and packaging. The creator's engaging personality and the inclusion of unique artisanal products like the edible flower crackers likely contributed to its shareability and appeal.

Summary

A cheesemonger at The Cheese Store of Beverly Hills demonstrates and cuts various cheeses, including Manchego, Parmigiano Reggiano, and a German cheese called Alex. He also showcases artisanal crackers from Flowerco and explains their ingredients and pairing suggestions. The video concludes with the cheesemonger packaging the cheeses and ringing up the sale on a vintage cash register.

Structure

1Introduction to getting cheese for kids
2Cutting and describing Manchego cheese

Original caption

Some delicious cheese for any child to try! Manchego from Spain, parmigiano reggiano, and a cheese called Alex, which comes from germany and has a taste of chocolate #cheesestoreofbeverlyhills #beverlyhills #cheesemonger #cheesetok

More from @cheesestorebeverlyhills

More breakout videos from this creator.

3

Cutting and describing Parmigiano Reggiano

4Introducing and describing 'Alex' cheese

5Showcasing artisanal crackers

6Packaging and totaling the order

Product placement

Manchego: A type of cheese from Spain. It is shown being cut and described as a 6-month aged cheese. (ACTS) Parmigiano Reggiano: A type of Italian cheese. It is shown being cut and described as 24 months aged from Parma, Italy. (ACTS) Alex: A type of cheese from Germany, described as having a chocolatey, yeasty flavor. (ACTS) Flowerco Edible Flowers Fresh Grapefruit Crackers: A box of crackers with edible flowers, grapefruit, cucumber, and tarragon. (ACTS) The Cheese Store of Beverly Hills: The name of the store where the video is filmed. It appears on the creator's apron and on the shopping bag. (APPEARS) Hooks: A brand of vintage cash register. (APPEARS)

On-screen text

POV: You're getting cheese for your kids OKAY MANCHEGO IS MONTH SIX MONTH MANCHEGO FRESH WHEEL SPAIN CALLED LA MANCHA ALWAYS MILK SHEEP DUPLICATE OUTSIDE THEY AND LIKE INDUSTRIALIZED NECESSARILY BASKET ANYMORE THAT'S THEY DUPLICATE OUTSIDE THINK RIGHT MUCH THAT'S THERE OKAY PARMIGIANO REGGIANO CHEESES THE KING OF CHEESES AGE 24 PARMA POUND CHUNK RIGHT IT IS THAT IT COOL CALLED ALEX HIS I'M SURE IT'S COMES CHEESE THE ALPS IT'S SHEEP COW HAS NESTLE'S HERSHEY'S VIBE RIGHT THERE YEAH ALMOST KIND YEAH FUN YEASTY OPTIONS BE ONE ARTISANAL CRACKER CALLED APPETIZERS WHAT FLOWERS GOES WITH CHEESES GO COULD WHICH DEALKALIZED CHOCOLATE BOX CRACKERS LIKE SEE COOL FOLD SEEN IT GONNA YOU 73.34 YOU

Transcript

OKAY MANCHEGO IS SIX MONTH MANCHEGO FRESH WHEEL SPAIN CALLED LA MANCHA ALWAYS MILK SHEEP DUPLICATE OUTSIDE THEY AND LIKE INDUSTRIALIZED NECESSARILY BASKET ANYMORE THAT'S THEY DUPLICATE OUTSIDE THINK RIGHT MUCH THAT'S THERE OKAY PARMIGIANO REGGIANO CHEESES THE KING OF CHEESES AGE 24 PARMA POUND CHUNK RIGHT IT IS THAT IT COOL CALLED ALEX HIS I'M SURE IT'S COMES CHEESE THE ALPS IT'S SHEEP COW HAS NESTLE'S HERSHEY'S VIBE RIGHT THERE YEAH ALMOST KIND YEAH FUN YEASTY OPTIONS BE ONE ARTISANAL CRACKER CALLED APPETIZERS WHAT FLOWERS GOES WITH CHEESES GO COULD WHICH DEALKALIZED CHOCOLATE BOX CRACKERS LIKE SEE COOL FOLD SEEN IT GONNA YOU 73.34 YOU

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