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21.9Talking HeadPOV / Skit hookEcommerce
Hook
POV: You're getting cheese for your kids
@cheesestorebeverlyhills
425.3K followers · usually 55.3K views a post
Views
1.2M
Likes
81.3K
Comments
251
Shares
2.4K
Why it worked
The video effectively combines educational content about different types of cheese with visually appealing demonstrations of cutting and packaging. The creator's engaging personality and the inclusion of unique artisanal products like the edible flower crackers likely contributed to its shareability and appeal.
Summary
A cheesemonger at The Cheese Store of Beverly Hills demonstrates and cuts various cheeses, including Manchego, Parmigiano Reggiano, and a German cheese called Alex. He also showcases artisanal crackers from Flowerco and explains their ingredients and pairing suggestions. The video concludes with the cheesemonger packaging the cheeses and ringing up the sale on a vintage cash register.
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Transcript, structure and on-screen text
6 beats, a 106-word transcript and 98 lines of on-screen text — the parts you need to write your own version.
Original caption
Some delicious cheese for any child to try! Manchego from Spain, parmigiano reggiano, and a cheese called Alex, which comes from germany and has a taste of chocolate #cheesestoreofbeverlyhills #beverlyhills #cheesemonger #cheesetok
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