Telling our girls where we're going for vacation

@iammarthadove

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Beaches Resorts

At Beaches Resorts, parents and kids can all get white sand between their toes, play in the waves, and relax knowing everything is included.

Why it worked

The video leverages the relatable and exciting moment of a family vacation reveal, combined with the genuine reactions of children, to create engaging and shareable content.

Summary

A family surprises their daughters with the news of their upcoming vacation destination. The daughters react with excitement and guesses, ultimately learning they are going to Turks and Caicos.

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Transcript, structure and on-screen text

5 beats, a 138-word transcript and 48 lines of on-screen text — the parts you need to write your own version.

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Original caption

We finally told the girls where we’re taking them for our summer vacation… and their reactions were absolutely priceless! 👀🤗😎🏖️👙🩳 Watching their excitement reminds me that moments like these make it all so worth it. 🥹❤️ This year we’re headed to Turks & Caicos with @Beaches Resorts all-inclusive family getaways. Can’t wait for some fun in the sun and creating beautiful memories with my family! 🥰 Oh and can’t wait to see @Mary Bennett |Msnaturallymary JJ and Joshie🤗💛 Let the countdown begin! #beachesresorts #turksandcaicos #familyvacation #MomOf5 #momlife