If there’s one meal my girls will never turn down, it’s mac & cheese!

@iammarthadove

160.1K followers · usually 25.0K views a post

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999

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SoundTikTok sound · original sound - iammarthadove

Promoted product

Kraft Mac & Cheese PowerMac

Kraft Power Mac Macaroni & Cheese 7.25 OZ

4 videos4 creators

Why it worked

The video effectively blends a relatable family moment with a clear demonstration of a product's benefits, using a soft sell approach that feels authentic to a parent sharing a meal solution.

Summary

A mother prepares and serves Kraft Mac & Cheese PowerMac to her daughters, highlighting its high protein and fiber content as a nutritious and convenient family meal. The video emphasizes the product's taste and benefits for active children.

Structure

1Introduction to family's love for mac & cheese
2Introduction of Kraft Mac & Cheese PowerMac
3Preparation and highlighting nutritional benefits
4Serving the meal to the family

Original caption

#KraftPartner If there’s one meal my girls will never turn down, it’s mac & cheese! 💙 That’s why I was excited to try NEW Kraft Mac & Cheese PowerMac. It has the same great Kraft taste they already love, plus it’s powered by 17g of protein and packed with 6g of fiber to help fuel their active, growing bodies. It makes dinnertime an easy win for everyone!😉 🙌🏾 @kraftmacandcheese #familydinner #quickandeasymeals #momlife #MacThatMoves

More from @iammarthadove

Product placement

Kraft Mac & Cheese PowerMac: ACTS - The product is prepared and eaten, and its nutritional benefits (17g Protein, 6g Fiber) are highlighted. Removing it would change the video's focus and content. #KraftPartner: APPEARS - This is a sponsorship tag, indicating a partnership. Removing it would remove the disclosure but not change the video's content.

Call to action

Try NEW Kraft Mac & Cheese PowerMac Today!

On-screen text

#KraftPartner 17g Protein 6g Fiber Same Great Taste Try NEW Kraft Mac & Cheese PowerMac Today!

Transcript

If there’s one meal my girls will never turn down, it’s mac & cheese! 💙 That’s why I was excited to try NEW Kraft Mac & Cheese PowerMac. It has the same great Kraft taste they already love, plus it’s powered by 17g of protein and packed with 6g of fiber to help fuel their active, growing bodies. It makes dinnertime an easy win for everyone!😉 🙌🏾 @kraftmacandcheese #familydinner #quickandeasymeals #momlife #MacThatMoves Try NEW Kraft Mac & Cheese PowerMac Today!