ITS REA

@kellybarnes88

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Promoted product

Brooks Running

Why it worked

The video combines a popular artist (Dermot Kennedy) with a relatable activity (a 5K run) and a sponsored product (Brooks Running trainers). The creator's enthusiastic and slightly self-deprecating commentary adds personality and engagement.

Summary

The creator participates in a 5K run event named after Dermot Kennedy, receiving new trainers from Brooks Running. The video documents the journey to the event, the run itself, and the celebration afterwards.

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Transcript, structure and on-screen text

5 beats, a 219-word transcript and 53 lines of on-screen text — the parts you need to write your own version.

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Original caption

What a way to kick off Dermot Kennedy weekend! 💚🤍🧡 The DK5K was such a brilliant morning, and I have to say a huge thank you to @Brooks Running for my new running trainers—they were so comfortable and they look class And can we take a moment for @Russborough House and Gardens? 😍 What an absolutely stunning location for a 5K. Beautiful views, amazing atmosphere and the best people. If you’re here for all things Dermot Kennedy, DK5K, concerts and adventures, make sure to follow along for the craic! 🎤🏃‍♀️ #DermotKennedy #DK5K #DermotKennedyWeekend #dermotkennedyrun #dermotkennedydublin