Loading video…
All breakouts
18.9Talking HeadPOV / Skit hookEducation
Hook
POV: You booked a cooking class in Birmingham
@blendculinaryfoundation
1.5K followers · usually 1.1K views a post
Views
20.5K
Likes
1.9K
Comments
8
Shares
383
Promoted product
Blend Culinary Foundationhttps://blend-culinary-foundation.designmynight.com ↗
Why it worked
The video effectively combines aspirational content (learning to cook) with a feel-good message (community reinvestment), making it appealing and shareable. The POV format also draws viewers into the experience.
Summary
This video shows snippets of a cooking class experience in Birmingham, highlighting the hands-on learning and the positive impact of the proceeds on local communities. It encourages viewers to book a class.
Structure
- 1Introduction to the cooking class experience
- 2Instructor teaching participants
- 3Participants actively cooking and learning
- 4Highlighting the community reinvestment aspect
- 5Call to action to book a class
Product placement
Blend Culinary Foundation: This is a cooking school that offers classes and private hire. It ACTS as the venue and instructor for the video's events. Removing it would change what happens in the video.
Call to action
Original caption
The best part? All proceeds from our cooking classes are reinvested back into the local communities. Get involved today! This is a fun way to give back. Classes available in Birmingham & Sheffield. Tickets: blend-culinary-foundation.designmynight.com #birmingham #birminghamuk #midlands #cookingclasses #cookingtiktok