#garnierpartner my box dye routine <3

@michansari

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SoundTikTok sound · Bossa Nova jazz that seems to fit in a cafe(1433079)

Promoted product

Garnier Nutrisse Ultra Crème

Explore top-rated hair care, hair styling, hair color & skin care products for both men and women by Garnier for your own custom hair and skin care routines.

Why it worked

The video leverages user-generated content by addressing common audience questions about hair color, creating a relatable and authentic feel. The creator's long-term use and positive results with the product build trust and demonstrate its effectiveness.

Summary

The creator demonstrates their at-home hair dyeing routine using Garnier Nutrisse Ultra Crème in shade 30 Darkest Brown. They highlight how the product effectively covers roots, adds shine, and keeps their hair healthy after a decade of use.

Structure

1Addressing audience questions about hair color
2Introducing Garnier Nutrisse shade 30
3Applying the dye to roots
4Waiting and rinsing

Original caption

my holy grail box hair dye Garnier Nutrisse ‘30 Darkest Brown’ @GARNIER @CVS Pharmacy #boxdye #haircareroutine #hair

More from @michansari

Product placement

Garnier Nutrisse Ultra Crème (ACTS - used to dye hair, result is visible, creator speaks to its benefits and longevity) - removing it would change the video's purpose. Garnier (APPEARS - partner hashtag) - removing it would not change the video's content. CVS Pharmacy (APPEARS - store where product can be purchased) - removing it would not change the video's content.

Call to action

find it at your local CVS!

On-screen text

#garnierpartner my box dye routine <3 find it at your local CVS! follow the usage follow the usage follow the usage focusing on my roots Queen if you dye your hair, which color is it? Queen what hairduct? garnier nutrisse darkest brown :3 garnier nutrisse darkest brown :3 garnier nutrisse darkest brown :3

Transcript

I get asked that question all the time and there has only ever been one answer. If partner with Garnier to show you at home affordable dye that I've been using for a year. My favorite shade is number 30 Darkest Brown. Almost black but still has that rich dimension I'm looking for. This stuff is magic because even though I've been dyeing my hair for over a decade, it has never looked or felt healthier. In just 30 minutes it completely covered my root growth and even added some extra shine. I think this will always be my perfect shade.