Why it worked
The video taps into the popular 'hair transformation' trend, offering a relatable at-home DIY experience. The creator's engaging presentation and the dramatic color change likely contributed to its appeal.
Summary
The creator documents their at-home hair coloring process using Garnier Olia dark brown dye. The video shows the application, waiting period, rinsing, and styling, culminating in a reveal of the final dark brown hair color.